What is a Snap Pack Mailer?

If you have heard about direct mails, then the chances are that you have also heard about the Snap Pack Mailers. But if you missed understanding what a snap pack mailer is? We are discussing all your snap pack mail-related questions in this blog.

Snap Pack Mailer (aka Pressure Sealed Mailer) is a form of direct mail service. It is a unique direct mail marketing solution that asserts urgency and relevancy while capturing the recipient's attention immediately.

The snap pack mailer service is used mainly by banks to send PINs to users and retailers to send rebate checks. But its beneficiaries are spread across all domains ranging from schools to hospitals, etc.

This form of direct mail is popular in businesses because it can be customized to appear lucrative and professional. In addition, the appearance of the mails grabs the receiver's attention, boosting the open rate, which ultimately results in higher ROI. Statistics prove that snap pack mailers have over a 96% more opening rate.

What Do Snap Pack Mailers Look Like?

Available in various sizes, you can quickly differentiate a snap pack mailer from other forms of direct mail by looking at its edges. The snap pack mailers are usually made from one sheet, folded into three halves to match a postcard size. The bottom edges have perforated dotted lines all around the sides. These dotted lines are glued together by pressing to help easy tearing.

Here is a picture of a snap pack mailer:

Are Snap Pack Mailers Still Relevant?

When prospects receive hundreds of other forms of direct mails like brochures, postcards, and letters every day, Snap Pack Mailers offer time-sensitive material in a unique and enticing manner.

They permit the beneficiary to detach the mailing effortlessly and uncover powerful messages inside the pieces. Here is why snap pack mailers are essential:

• Official Look: Snap pack mailers appear official, giving the perception that the enclosed information is vital.
• Bank’s association: Since snap pack mailers are used mainly by banks, people may feel that their bank may have sent something important, such as a check.

Snap pack mailer is a growing industry without a doubt. Forbes magazine reports that the industry continues to thrive with an astounding figure of $44.2 billion in 2021.

In addition, various ongoing studies show that snap pack mailers are becoming a successful promoting methodology in businesses today.

For example, Indiana Digital's research reveals that consumers have experienced a 38% increase in oxytocin levels when receiving paper coupons through direct mail.

One of the most outstanding examples here is Money Mailer. According to Money Mailer CEO John Patinella, "the company sent over 7 billion coupons using snap pack mailers, with an advertising value of $1 billion."

How Is Snap Pack Mailer Printing Beneficial?

Snap Pack Mailer is made from a single sheet folded and sealed with glue on the edges and mailed without an envelope. The Snap Pack Mailer is a trendy direct mail printing format beneficial for all industry types.

Recipients can tear open the envelope from either side. Typically, the inside will include a short letter and a paycheck – both personalized for easy separation.

Snap Pack Mailers can be used to send:

• Payroll checks
• Mortgage lending/Loan modification instruction
• School loan consolidation
• Tax lien
• Debt reduction notice
• Credit bureau mailer
• Federal Aid check
• Medical document
• Billing statements
• Report cards
• Coupons
• summons

As a format, the snap pack mailer offers various advantages:

• Personalization- Snap pack mailers can be personalized completely and sent to the individual beneficiary.
• Commitment- The dotted lines on both ends signal urgency, which receivers can hardly resist.
• Cost- Snap pack mailers are exceptionally computerized and budget-friendly.

How Should I Choose My Ideal Snap Pack Mailer?

Amerilist Printing's popular snap pack mailer sizes are 8.5" x 11" / Tri-fold and 12" x 10.5" / Bi-fold. We have a variety of options for you depending on your requirement.

You can use snap pack mailers for:

• Direct mail marketing campaigns.
• Accounting, reporting of annual contributions.
• Mailing user information to subscribers
• Asking for donations

How Much Does Snap Pack Mailers Cost?

Snap pack mailers are one form of direct mail having different postal charges. But, first, let us look at the different prices as offered by United States Postal Services.

• Postcards- $0.19-$0.29/piece
• Folded Self-mailers- $0.29/piece
• Letters- $0.29/piece
• Flats- $0.29/piece

Snap Pack Mailers can cost about 20-25 cents for standard bulk mail delivery. The average print cost is estimated at anywhere from .07 cents to .20 cents, depending on your specifications and overall volume requirement.

Your snap pack mailer can include your company’s logo, phone number, signature, names, sales codes, etc.

Marketers use the snap pack mailer form to encourage urgency in the reader and motivate the immediate opening of the envelope. In addition, the copy on the inside may include more conventional creative approaches. As a result, the industry is growing and proving more effective than standard direct mail services.

Let us help you make the most of your snap pack mailer budget; call Amerilist Printing Solutions today with your creative and print design challenges: 1.800.457.2899.