Getting noticed by your customers/clients in business asks much more than just advertising. The everyday efforts in establishing an online presence through websites, networking through social media platforms, blogging, and reaching an audience offline through mails, emails, pamphlets. And in times when advertising spends keeps growing, it is estimated that by the end of 2021, advertisement spending will touch approximately $559.85 billion worldwide.
While what could be the cheapest way to advertise earlier may not appeal to today's intelligent marketers. Thus, they need to go beyond cost alone. Businesses have been promoting their services through traditional means for ages till now and convey their values to consumers.
For example, customer experiences at restaurants are not only built off by how good your food is, and the friendliness of your staff, but also by how you interact with your customers. From your menu, your coupons, stickers, posters, decals, and table tents. In such a situation, printing allows interacting with your customers without even touching their table.
But do you also know how much a small restaurant business spends on its advertisement? As per estimates, small restaurant businesses tend to invest only 1% of their revenue in advertising.
Print advertising is the fastest-growing industry in the digital age. Printing allows businesses to hand tangible means of promotional cards, which customers can retain for longer. For example, it is more convenient to hand over a custom printed brochure to the customer than verbally explaining products.
Print advertising is something that the restaurant industry cannot ignore. Below mentioned are some exciting print advertising statistics:
These stellar statistics prove the coming boom in the printing industry. Let us see what future restaurant businesses hold for marketers.
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Advertising experts believe that local audiences tend to respond better to traditional promotional items such as printed restaurant menus, brochures, magazines, newspaper advertisements, etc. There is no doubt that online menus and product displays have become more staple in the restaurant industry due to technology. But not all operators can function efficiently with new technology.
If you are looking to improve your restaurant's marketing future, let us share some tips with you, and you can follow them as part of your print advertisements to engage your potential customers.
A menu is every restaurant's sales asset. It's practically impossible to think of any restaurant not having a menu card. Studies show that "when placing an order, a patron is more likely to use a restaurant's menu than have the employee read it out to them." However, most restaurant businesses fail to understand the mechanics of menu engineering. Look at the weapons below to have an improved menu:
Only 31% of restaurateurs update their menu monthly, while 24% do it seasonally. source
An experienced printing service will print cuisine-appropriate menu boards to promote your new additions and specials for the season, holidays, and events.
Restaurant brochures have several purposes other than announcing new additions in food. They can benefit your restaurant by promoting your startup, business history, vision, and your journey, informing others about the food you are going to serve.
Residents will love to participate in your growth when they know your humble beginnings. You can hand out your restaurant brochure to passersby. Printed brochures are quick to influence people and catch their attention. It is better to start reaching locals first than setting far-reaching goals of impacting millions at once.
Every customer understands that a restaurant offers food in return for money. But money isn't the only thread that connects a business to its consumers. Brochures, unlike other mediums of promotion, provide additional information about your brand.
The best example in this race is KFC. The food chain has an entire section where they discuss their origin and product's inception.
Image source- KFC
Consumers gain more insight into the food they eat and the brand’s history, which leads to more sales. You can simply get your brand’s foundation year along with a story printed on a pamphlet which can be placed at the store’s entry point.
Brochures are ideal for distribution at local events or through mailing services. You are more likely to gain the attention of visitors from other parts of the city.
Read post Tips to get the best of brochure printing services.
When a business considers itself a brand, it is high time to exhibit professionalism at its best by including business cards. Custom printed business cards are a classy way to announce your existence. A unique business card reflects your identity and your passion for driving it.
Read post How to create the most memorable and unique business card designs?
You can place your business cards at the table booking counter so that customers can take them home. Not only can customers take it home, but they will also be able to recommend your restaurant to their family members to try eating at your place.
You must have noticed how most huge businesses like to take their precious clients to special diners because they love the service. You can be that unique diner. You are no less than an entrepreneur. So it would be a great start to advertise your restaurant's service to more visitors.
Are you looking for a reliable printing company? We are happy to help. Contact Us today at: 1-800-457-2899.
Let us help you make the most of your marketing budget, call today with your creative and print design challenges: 1.800.457.2899
