7 Reasons Why Print Marketing Is Still Crucial

Although the internet has covered the horizons of marketing activities, print marketing is still alive and kicking. Yes, real print media is not dead, and it is even involved in many marketing strategies. But why, even now, is print media so important?

It is so because print marketing has, and always will be, the lifeblood of a business. No matter how much we drown in digitalization, print media is the first thing that comes to mind when targeting an audience effectively. However, print marketing is modified ever since print media syncs with digital marketing. And to comply with this synchronization, print marketing services support the businesses very well.

Also, read our blog- How You Can Save Money on Your Print Marketing?

In an era where you can easily use social media platforms(Facebook, Instagram, Twitter) to create a page and market your business or write an email(Gmail), why should you bother printing flyers, sending postcards, mails, etc.?

Well, below, we've listed seven reasons why printing marketing is still crucial for your business to flourish.

7 Reasons Why Print Marketing Is Still Crucial

Combining print marketing with digital marketing and social media makes it 10x powerful and effective. Many savvy businesses seek a professional printing company to aid their brand image and create a personal bond with their customers. Here's why printing is still in the limelight:

1. Millennials Respond To Print Marketing More

Millennials are more digitally connected and media-savvy as compared to former generations. They love to use the internet and smartphones, and they love consuming video content.

However, they also love print. According to Quad/Graphics, 82% of Millennials respond more to printed communications than email. So, if you want to reach Millennials, it's worth considering going 'old school' and using print.

2. Perfect Strategy For Establishing Your Brand In Market

Printed media has the power to communicate your brand more broadly and effectively to consumers. A professional printing company helps you with printing services for establishing your brand, and results are worthy and instant. They primarily align with your marketing strategies making their products personalized and targeted to your consumers.

In digital marketing, your brand will have to compete with many other companies over the internet, and the conversion rates and click-throughs may not always bring good results. Especially if you're new in the race, digital marketing may get many difficulties gathering market share.

3. Higher Trust Value

The rise of cybercrime is a big concern for many people today. With all this digital trickery, it's no wonder that consumers increasingly doubt the perks of digital marketing. On the contrary, print marketing enjoys a certain amount of trustability.

High-quality printed materials are an indication that the brand is an authentic business. With traditional direct mail, the recipient has time to check out the company and make sure it's legitimate.

4. Not Everyone Uses The Internet

The idea of "not using the internet at all" may seem crazy or even impossible to you. But believe me, there's a list of people out there who haven't got time for the internet or don't value it.

Although the print market might be relatively small compared to the number of internet users, it still represents a potentially profitable opportunity. A custom printing company ensures your print marketing strategies connect you with your customers and boost your overall results.

5. Consumers Find Printed Materials Easier To Read

Many consumers still prefer paper over touch-screen for one good reason: it's easier to read. A study from Two Sides revealed that 81% of consumers still think that the readability of printed marketing is better than online content.

Where scrolling the screen of a laptop, tablet, or smartphone causes anxiety for consumers who want to get the correct information they desire. Printed material makes it easier to find all the details on a sheet of paper; they just have to open or flip the pages back and forth.

6. Helps You Stand Out

Much of online content goes unnoticed today. Producing digital content at a massive rate has made people blind to it. And this makes it difficult for businesses to stand out and get noticed. Print marketing products can outperform such digital blind spots.

Moreover, print marketing services can help your brand stand out and get noticed in a more meaningful and personalized way. It can bypass all the online mess and reach into the quiet space of a person's life and grab their attention.

7. Easy Information Retention

Print media still overpowers the screen when it comes to information retention and creative thinking. Online marketing or ads encourage consumers to skim, scan, or skip the ads, so there's not much information retention there. Consumers mostly ignore these ads with ease.

However, the impact of print marketing materials is so huge that it can leave your brand's mark on the consumer's mind, and that too for a long time. Consumers tend to create better memories of details they have read from paper; hence it's still the most effective form of advertising.

Why Choose Print Marketing Services?

While fulfilling all the printing strategies can be difficult for a business, seeking assistance from a printing service provider makes work easier. They not only assist you with their print products and services but simultaneously make sure the printed marketing material compliments your business.

A professional printing company like Amerilist printing has a motive to craft your marketing strategies into reality. Hence working with a professional makes your print marketing effective in every manner.

Make Print Marketing Easy With Amerilist printing!

At Amerlist printing, we offer all kinds of printing solutions to businesses of all sizes. We work hard to ensure you get the best print material that'll impress your customers.

We have a broad range of print products to accommodate your print marketing needs; we're a system that streamlines the entire printing process. Are you searching for a reliable printing company?

We are happy to help! Contact Us today or give us a call at 1-800-457-2899.