SEO, SEM and Social Media are important tools every business should have as part of their marketing strategy. However, print marketing is still a very profitable form of marketing. For the past few years, many experts claim that online marketing is less expensive than print. In reality, you can save a significant amount of money through print marketing and gain a good return on your investment. Here are a few ways you can save:
It is vital to check your direct mailing list. If your product pertains to Baby Boomers seeking hearing aid devices, it would not make sense to send marketing materials to middle-aged men interested in chronic back pain relief products.
It is a severe detriment when a company does not take the necessary time to check its mailing list to ensure materials are sent to the appropriate target market. Make sure to go through your list, and figure out who truly needs to benefit from your products or services. You can save yourself time and money by simply purchasing a direct mail list from a reputable mailing list company like AmeriList Printing.
Your graphic design and your text will change, but your printed materials are not likely to change regularly. Make sure to always have plenty of materials on hand - you will save plenty money in the long run.
It’s one thing to have a couple of minor typos - like forgetting to use a comma or a colon. However, when your marketing text is riddled with spelling and grammatical errors, your company will come off as unprofessional. Unlike Facebook ads or PPC ads that you can easily correct instantly, once your marketing materials have been printed, there’s no turning back - you are stuck. So, make sure to always proofread your text before sending your order out to print.
Not all graphic designers are cut from the same cloth. Make sure to only hire an experienced graphic designer that will take your brand to the next level. He or she should be able to communicate your best ideas, brand and your story—visually. The team at AmeriList Printing has experienced designers in-house to create any marketing material your company may need.
For convenience, you may desire to print materials in your office. However, this should be avoided at all costs. The amount of money it takes to replace ink for office and home printers can really add up quickly; at times, it may even be three or four times the cost. Wear and tear on the machine from doing printing, and cost per click can also be problematic. You will certainly want to take the necessary time to shop around, and do your research to find the most reasonable price for your printing needs.
Looking for a reliable printing company? We can help. Contact Us today at: 1-800-457-2899.